Privacy policy
Last updated: July 18, 2025
At POVE, your privacy matters. This policy explains how we handle your personal information when you use our store.
POVE operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). POVE is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
By using the Services, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect
We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by law:
Contact details – name, billing/shipping address, phone number, email.
Financial information – payment card details, payment confirmation, and transaction details.
Account information – username, password, preferences, and settings.
Transaction information – items you view, add to your cart, wishlist, purchase, return, or exchange.
Communications – information you provide when contacting us.
Device information – browser, IP address, network connection, and identifiers.
Usage information – how you interact with the Services (navigation, clicks, preferences).
Sources of Information
We collect personal information:
Directly from you – when you create an account, make a purchase, or contact us.
Automatically – through your device when browsing or using the Services (including cookies and similar technologies).
From service providers – such as payment processors, shipping companies, or analytics providers.
From partners or third parties – such as marketing or advertising partners.
How We Use Your Personal Information
We may use your personal information for the following purposes:
To provide, tailor, and improve the Services – including order fulfilment, account management, returns, and personalised shopping experiences.
Marketing & advertising – sending promotional communications and showing relevant ads (based on your activity).
Security & fraud prevention – authenticating accounts, detecting fraud, and protecting the Services.
Communicating with you – providing customer support and responding to enquiries.
Legal compliance – responding to lawful requests, litigation, or regulatory obligations.
How We Disclose Your Information
We may share personal information with:
Shopify (our ecommerce platform provider).
Vendors & service providers – e.g., payment processors, IT, shipping, or cloud storage.
Business & marketing partners – to deliver personalised advertising.
Affiliates or group companies.
Legal & regulatory bodies – where required by law.
In business transactions – such as a merger or acquisition.
Relationship with Shopify
Our store is hosted by Shopify. Shopify may collect and process your information to provide and improve services for us and other merchants.
For details on Shopify’s practices, see:
Cookies & Tracking
We and our partners use cookies and similar technologies to operate, improve, and personalise the Services. Depending on your location, you may be asked to consent to cookies when visiting our site.
You can manage your browser settings to refuse or limit cookies, but this may affect your experience.
Third-Party Links
Our Services may contain links to third-party websites. We are not responsible for the privacy or security of such sites. Please review their policies before sharing your data.
Children’s Data
The Services are not intended for children under the age of majority in your jurisdiction. We do not knowingly collect information from children under 16.
Security & Retention
While we take reasonable measures to protect your personal information, no system is completely secure.
We retain your personal information only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.
Your Rights & Choices
Depending on your location, you may have rights including:
Right to Access / Know – request access to personal information we hold.
Right to Delete – request deletion of your personal information.
Right to Correct – request correction of inaccurate information.
Right to Portability – request a copy or transfer of your data.
Right to Manage Marketing Preferences – opt out of promotional emails (unsubscribe link in emails).
If you are in the UK or EEA, you may also have:
Right to Object / Restrict Processing – ask us to stop or limit certain uses of your data.
Right to Withdraw Consent – withdraw consent where processing is based on consent.
For more on Shopify’s processing of your personal data, visit: Shopify Privacy Policy.
We will not discriminate against you for exercising your rights.
Complaints
If you have concerns about how we handle your personal data, please contact us first.
If unresolved, you may have the right to complain to your local Data Protection Authority. For the UK, see: Information Commissioner’s Office (ICO).
International Transfers
We may transfer your information outside your country of residence. For transfers out of the EEA or UK, we use recognised legal safeguards (e.g., Standard Contractual Clauses).
Changes to This Policy
We may update this Privacy Policy from time to time. We will post updates on this page and change the “Last updated” date.
Contact Us
If you have questions about this Privacy Policy or your personal information, please contact us:
For data protection purposes, POVE is the data controller of your personal information.